Website optimization can be done in 2 ways - the honest one (white hat) and the dishonest one (black hat).

White hat optimization refers to legal search engine optimization methods, approved by the search engines.

Black hat SEO tactics are way to deceive your way to higher web site ranks. If the search engines find out that (and they tend to do), your site will get punished and thrown at the end of the search results.

Black hat actually means dishonest ways of building links.

There are two parts of SEO - on-site optimization and off-site optimization.

On-site optimization represents proper inter-linking of your site pages, domain name, page names, page size, HTML tags' optimization (title, meta keywords, meta description, image alt tags, h1-h6 tags, etc.) and page content.

On-site optimization represents the basics of good SEO and accounts for about 25% of your site rank in search engines.

Off-site optimization represents to acquiring proper links pointing to your web pages. The most important thing about the linking is which website is the link coming from and what the anchor text is (it has to be relevant to your site content).

Let's suppose we have a website A, which is about animal training, and site B, which is about earning cash, both linking to your web site X, which is also about earning cash.

In both cases, the link's anchor text should be relevant to your web site content and should contain phrases that you want to rank high for. Anchor texts such as click or click here will be absolutely useless. As a matter of fact, anything other than your relevant words would be useless.

If we suppose that both web sites, A site and site B, link to your site, X, with relevant phrases (such as earning cash), the link from page B has a higher significance than a link from page A, but both are good as they are relevant.

A link is considered a vote from one site to another. Google pagerank (Google's view of website's value, is between 0 and 10) is another important factor for rankings on Google. The higher the pagerank of the site linking to you, the higher the link value in Google's perspective. You should get links from all relevant pages, not just high pagerank sites.

Actually, all links with relevant anchor text, acquired in a search engine-friendly way, are good for your website ranking. Never end the linking process, even when you rank #1 on all search engines for your hoped words.

There are a lot of factors search engines take into consideration when they rank web sites, such as page sizes (should be less than 100 kilobytes), domain age, quantity and quality of links, link age and many others. It could take years for your website to acquire your desired search engine rank.

SEO is very time-consuming, but provides long-term results and is crucial for any online company. If you need search engine submission or other guaranteed seo services, use a specialist organic seo company to do the work for you!

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